- /
- About Us
/ HEART & HUSTLE
We are Murphyzlawz creative
CREATIVITY IS INTELLIGENCE HAVING FUN.
At MLZ Creative, we believe the smartest lease-ups are born from creativity.
Leasing a development isn’t just about numbers — it’s about creating connection. We blend data-driven insight with imaginative storytelling to bring each community to life. From digital campaigns and brand design to on-site experiences, every strategy is built to attract attention, inspire emotion, and drive results.
Our proven marketing approach turns developments into destinations — using creativity not just to fill suites, but to build communities people are proud to call home.
Because when intelligence meets creativity, lease-up becomes effortless — and every development finds its story.
An enthusiastic team delivering beautiful results.
Our team is the driving force of Murphyz Lawz Creative. We’re a close-knit bunch of talented individuals with a strong passion for our specialties and a dedication to delivering exceptional results. Each of us brings our unique skill set and love for what we do. Because ultimately, our difference lies in how much we care.
- Where data meets design, communities come to life.
/ the process
How do we work?
Rule 01
Make Real Connections
This is our bread and butter. Fostering real connection is what keeps us charging forward, so we always prioritise your relationships. Because at the end of the day, it’s people that matter most.Fostering real connection is what drives every lease-up and campaign we create. We build strategies around people — because buildings don’t lease themselves, relationships do. At the end of the day, it’s not just about occupancy rates or conversions — it’s about creating places people are proud to call home.
Rule 02
Confidence Is Everything
We don’t just talk the talk — we lead with bold ideas and decisive action. Think confident, not cocky. Partners want clarity, courage, and conviction, not hesitation. That’s exactly who we are: fearless, focused, and ready to make things happen.
Rule 03
Work Smarter With Integrity
It’s about forward-thinking. Work smarter, not harder. We don’t cut corners unless it’s the better solution. We always consider the “why” behind everything we do. Because that’s how you be the best in the game.It’s about smart, strategic thinking.
Rule 04
We keep it simple
/ your vision. Our mission!
Helping define skylines
We have been constructing experiential digital experiences for the real estate business for over a decade. Our team understand your needs and will deliver the strategies to get you the results in the commercial and real estate pillars.Over a decade of driving lease-up success.
/ Marketing Made Simple
The Faces Behind Our Success
Krista Murphy
Creative Principal
sean o'toole
director of asset management
Alan Donnelly
Digital and Community Engagement Manager
VIJAY SOOD
SEO & PPC SPECIALIST
Madelin Olgilvie
Content Specialist
Fahad Ahmed
Full Stack Developer
Natalie Sterz
graphic designer
Petal Murphy
Chief Moral booster
/service with a smile
Our partners believe in us
Hard-hat-tested results
Lease-Up. Filled. Faster.
MLZ crafts digital strategies that elevate real estate. With over a decade of expertise, we transform market insights into impactful campaigns, successfully leasing properties, cultivating thriving communities, and delivering significant, measurable results. Our approach is designed to stabilize your developments swiftly and effectively.
