Home / Case studies / Eleven The beltlines tallest tower, Calgary

The Beltline’s Tallest Tower


Intergulf Development Group 


Website, Paid advertising, Signage, Experience Marketing

The Beltline’s tallest building takes rental living to new heights. Experience the dynamic energy of Calgary at Eleven, a collection of modern studio, 1, 2, and 3 bedroom rental homes. Contemporary design makes an impression here – from the striking light that stretches on the façade from street to sky, to optimized layouts that make living feel smart and savvy, to the amenities that perfectly balance your lifestyle. Eleven combines an appreciation for style and substance with a renting state of mind.

Challenge Accepted: Our mission was to fill every unit in this property. Through the power of creative campaigns, we helped people envision themselves living their best life in the vibrant Beltline area.

/ parts of process

Brands are everywhere?

We kicked off the project by brainstorming along with the client. Our challenge was to promote this development’s vision of a vibrant community. 

Brand Identity

A Collaborative Effort to Bring the Eleven Brand Story to Life

Through a joint effort with Intergulf, we have successfully crafted a striking and fully immersive storyboard for the digital narrative of Eleven. Our refreshed brand story centers on the bustling Beltline area – highlighting the dynamic connections and rich stories woven into its vibrant community. Get ready to experience a captivating, true-to-life depiction of Eleven’s brand that you won’t want to miss!




Design assets were made flexible for an immense spectrum of application— big and small.

Community Driven

Creating a Tight-Knit Community at Eleven and the Beltline.

At Eleven, we understand that residents want more than just a place to live – they want a genuine human connection with both their living space and community. That’s why we developed a community within Eleven and the Beltline community, with the purpose of enhancing the well-being and sense of pride of our residents.

One of the ways we accomplished this was by creating monthly events exclusively for Eleven residents. These events allowed us to establish powerful emotional connections with our residents and community vendors.

We believe that community-building is a long-term process that requires care and consistency. At its core, it’s about relationship building, and strong relationships need time and trust to flourish.

Bonus:  Occupancy 100% April 2023 less then 9month. 

At Eleven, we strive to provide our residents with a rental living experience unlike any other. Our tailored approach ensures that you receive the lifestyle you deserve. Our goal is to help you live your best life at Eleven.

Conveniently located south of downtown Calgary, the neighbourhood is a bustling inner-city community of family-friendly shops, cafés, restaurants, and retail.

Eleven features highly-efficient layouts, optimizing living space and affordability. Showcasing uncompromised style and design, every suite has been carefully crafted to offer luxurious features and finishes throughout. With expanses of natural light from floor to ceiling windows, sleek and modern fixtures, and unparalleled views – Eleven takes rental living to new heights.

Experience top-notch design from the ground up. Our suites boast floor-to-ceiling windows that showcase stunning panoramic views of the city and park.

The ultimate objective was to achieve full occupancy. This objective was accomplished in April of 2023, which is just nine months after the grand opening.