Home / Case studies / Crafting a New Tale for Inglewood’s Newest Luxury Rentals

Greenstone Park, Edmonton


Abbey Lane Homes


Website, Paid advertising, Signage, Experience Marketing

Immerse yourself in the vibrant living of Greenstone Park! This brand-new apartment rental community is nestled on 128 Street and 113 Avenue, surrounded by a variety of amenities for your convenience. With easy access to major transportation routes – not to mention close proximity to Edmonton’s city centre – commuting here could not be simpler or more enjoyable!

Our challenge was to build a thriving community of long-term tenants while also achieving full occupancy through effective leasing strategies.

/ parts of process

Brands are everywhere?

We began the project with a collaborative brainstorm session with the client. Our objective was twofold: to promote the vision of a bustling community for this development and to achieve full occupancy.

Brand Identity

Abbey Lane Homes and Our Realistic Storyboard for Greenstone Park

We teamed up with Abbey Lane Homes to create a compelling narrative for Greenstone Park. Our fully-realistic storyboard dives into the heart of Inglewood’s community and the downtown lifestyle it engulfs. Discover the connections and stories that make living in Greenstone Park a real-life fairytale.




Our design assets are versatile, accommodating both large and small applications.

Community Driven

Residents don’t just want to live somewhere, they want to belong somewhere. That’s why our goal is to create a true community within Greenstone Park and the larger Inglewood community.

By fostering deep connections between residents and local vendors, we’re able to create a vibrant and tight-knit community. This sense of belonging enhances residents’ overall well-being and instills a sense of pride in calling Greenstone Park home.

But this kind of community-building is no easy feat. It takes time, care, and consistency. We understand that it’s all about building trust and fostering strong relationships that can flourish over time.

Bonus: Building a strong community will decrease tenant turnover by 65% 

Life just got a whole lot more interesting, with apartments that will amaze you beyond measure. 

Embrace the pace of urban living and experience proximity to downtown Edmonton’s green spaces and modern community amenities. Discover a vibrant neighborhood that offers the best of both worlds.

Greenstone Park offers the best of both worlds – the cozy atmosphere of a small town alongside the bustling streets of the downtown core. Join the many locals out jogging, cycling, or walking their pets to fully immerse yourself in this vibrant community. With an array of local shops, delicious restaurants, and exciting community events, you’ll never run out of things to do. Come to Greenstone Park and discover your new peaceful neighborhood today!

Our community is the ideal place to build lasting memories and create new beginnings. Come explore why this is the perfect setting to start fresh!

Our goal was to not only provide residents with a modern and safe living space but also to enhance the community they thrive in. The development has now reached full occupancy, and we’re proud to have contributed to the betterment of our community.