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BREAKING THE PERCEPTION OF A MUNDANE LAW OFFICE
At Higgerty Law in Calgary, Alberta, you can expect experienced and effective legal representation from our team of friendly, tech-savvy attorneys. Higgerty Law firm utilizes the latest technology to make working with them conveniently easy. It also gives us a leg up when it comes to their success in handling your legal issues.
Our challenge is to break the stigma of what a Law office is perceived to be. We are breaking the mold.
Brands are everywhere?
We kicked off the project by brainstorming along with the client. Our challenge was to promote Higgerty Law as a modern forward-thinking personable law firm.
Brand identity is about crafting a personality that amplifies the core elements to the brand’s DNA. The refreshed Higgerty brand story describes the intersection between the stigma of a mundane law office to a law office that is rich in knowledge, expertise, technology but with a personable touch.
Digital Marketing & Paid Advertising
Our campaigns initially focused on driving traffic to both their website and to their business developer. The data breaches that occurred in and around that time meant we created content that educated and provided a call to action encouraging people to reach out for assistance if they had been affected. We saw an organic spike in engagements when we focused our efforts on the community component. This has been the most effective part of our campaigns.
Higgerty Law reached out to the team to revamp their website and presence on social media. After a deep-dive session into who and what the firm was about we were able to establish how best to serve their needs. It was important to us that we highlighted what differentiates Higgerty from other Law firms.
A law firm known for winning. At Higgerty Law, our goal is for you to feel heard.
Higgerty Law is a highly-diversified practice. They provide comprehensive legal assistance to a wide range of targeted areas. Specialties include class action lawsuits, serious personal injury lawsuits, general civil litigation, victims of crime claims, as well as immigration law.
At Higgerty Law in Calgary, Alberta, you can expect experienced and effective legal representation from their team of friendly, tech-savvy attorneys. Their Calgary law firm utilizes the latest technology to make working with us convenient and easy for clients. It also gives us a leg up when it comes to their success in handling legal issues.
Higgerty Law is a highly-diversified practice. Providing comprehensive legal assistance to a wide range of targeted areas.
Our goal was to build a brand story around what makes Higgerty Law unique. Then to build a story around why Higgerty Law stands out from the crowd.