Home / Case studies / New Apartment concept in the Heart of Bridgeland, Calgary

Bridge at Bridgeland


Website, Paid advertising, Signage, Experience Marketing

Bridgeland is a cultural staple. Bridge offers 285 apartment-style living spaces, with a choice of 1 or 2 bedroom lifestyle options. Suites range from 436 sqft to 1029 sqft. Bridge is located in the heart of Bridgeland one of Calgary’s most culturally diverse areas. This award-winning urban community features some of the city’s best shops, restaurants, and entertainment. With a small town feel this walkable community, just northeast of Calgary’s downtown, is a great place to park your bike, e-scooter, or car and explore on foot.

Our challenge was to promote this property and its care free living vision  to potential residents. We assisted in developing several creative campaigns that helped their audience reimagine living their best life in the Heart of Bridgeland. 

/ parts of process

Brands are everywhere?

We kicked off the project by brainstorming along with the client. Our challenge was to promote this development’s vision of connectedness and the its care free living values.

Brand Identity

In collaboration with the team at JEMM Properties  and BLWTR, we created a fully realistic storyboard for the Bridge narrative. The new brand story described the connections and stories around Bridgeland community enveloped with  contemporary culture with rich history, in a style as unique as the neighbourhood itself.




Design assets were made flexible for an immense spectrum of application— big and small.

Community Driven

Residents want an authentic human connection with the property and the community they reside in. Our goal was to develop a community within The Bridge and the Bridgeland community.   Creating monthly events  for the Bridge residents  enabled us to create powerful  emotional connections with residents and the community vendors.  This  tight-knit relationship will enhance the well being of residents and a sense of pride  in calling Bridge home.  Community-building is a long-term process that requires care and consistency. At its core, it is about relationship building, and strong relationships need trust and time to flourish.

Bonus: Tenant retention reduces by 80%! 

Bridge, was designed to provide a new rental living experience in calgary. tailored to give the lifestyle residents they deserve. Living your best life at bridge was our goal to portray. 

Bridge apartments at Bridgeland will bring people who embrace the pace of urban living to a neighbourhood that delivers an exciting mash-up of old-world charm, gracious green spaces, and modern community life.

Bridgeland has all of the charm of a small town, but it is smack dab next to the downtown core, just separated by the beautiful Bow River. You will see many residents of the community out jogging, cycling and walking with pets.  With plenty of local shops, restaurants and community events to keep locals active, this is a peaceful neighbourhood perfect for you! 

Legendary Architectural Style & Design In Every Detail. Infused into every suite and with floor-to-ceiling windows presenting panoramic cityscape and park views.

The goal of this project was to give residents a safe and modern living space with eco-conscious standards, to ensure responsible use of energy and reduced greenhouse gas emissions.