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Bolstering the position of WIKA Instruments Canada

/SERVICES
Digital Marketing, Ad campaigns, Videography

For over 75 years WIKA has built a reputation as a renowned partner and competent specialist for any task in the field of measurement technology. On the basis of steadily growing efficiency, innovative technologies are applied when developing new products and system solutions. The reliability of their products and their readiness to face all challenges of the market have been the key factors for their leading position in the global market today.

Our challenge was to promote the WIKA brand and its products. We developed several creative digital and Ad campaigns exemplifying Wika as a strong and reliable partner for all the requirements of industrial measurement technology.

/ parts of process

Brands are everywhere?

We kicked off the project by brainstorming along with the client. Our challenge was to promote industrial measurement technology across all industrial sectors across Canada.

Digital Marketing

Capitalizing on the strong position and brand WIKA have built to date, we were able bring our creative flair to the table. The goal here was to build up social media brand awareness organically for WIKA Canada. We worked closely with their marketing lead to establish their needs and liaised with other sectors of WIKA Canada.

www.wika.com

Video Ad Creation

Design assets were made flexible for an immense spectrum of applications— big and small.

We had to find the right balance between engaging and informative content. As their product lines were so vast and the industries they served were so wide-ranging, we wanted to convey this through the content we produced. What came from this was a six-part mini-series called WIKA-wake up, which allowed the audience to learn more about how they operate and just how big and far-reaching this company is.

Videography

We launched several engagement campaigns for individuals to tell their stories within the WIKA community and how their products are widely used across the globe.

The WIKA group of companies is a worldwide leader in pressure and temperature measurement.

The registered head office and main manufacturing center for WIKA Instruments Ltd. is in Edmonton, AB. This facility has more than 175 employees in the main plant which features a production area of over 85,000 sqft. In WIKAs eastern Canada manufacturing facility, located in Oakville, ON, there are a further 30 employees and a production area of 12,000 sqft. WIKA Instruments Ltd. also employs an additional 55 employees in sales and service centers across Canada.