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Enabling individuals to experience culture, wellness, and nature all intertwined

Park Centre Place

Brand identity, Signage, Print

Introducing  Park Centre Place in Sherwood Park, a brand new pet-friendly building featuring spacious air-conditioned suites, luxurious finishes and first-class amenities.

Located in a growing, vibrant neighbourhood steps away from local transportation, grocery stores, restaurants, and parks. Just minutes from Downtown Edmonton you’re never far away from comforting city convenience.

Our challenge is to lease this property up in record time. Stay tuned…

/ parts of process

Brands are everywhere?

We kicked off the project by brainstorming along with the client. Our challenge was to promote this development’s neighborhood charm.

Brand identity

Brand identity is about crafting a personality that amplifies
the core elements to brand’s DNA.

The new brand story described the intersection of contemporary culture with rich history, in a style as unique as the neighbourhood itself. 


Design assets were made flexible for an immense spectrum of application— big and small.


Print materials are still a necessary part of communications and marketing.Used appropriately, print media can solidify your brand identity and readily engage consumers.

Park Centre Place apartments come with outstanding community and apartment amenities that make your life easier!
To provide clean, bright, convenient, safe and cheerful living spaces which families and individuals can call home and to restore their pride in being part of the Beverly community.
With the design of the logo we tried something different. We transformed the old visual identity into a much more bold style. Combined with the strategy and the other visual elements we created a brand book. That functioned as the foundation for the new website and marketing expressions.
Our homes are thoughtfully designed to make sure our residents have everything they need to live the life they want!
Live the way you’ve always wanted without compromising style, value, or quality. At Park Centre Place, our apartment residences are designed with you in mind. Now you really can have it all . . . lifestyle included.