Aria Calgary University District

Gracorp Developments

Reposition Brand, Interactive Website, Paid advertising, Experience Marketing

Aria on University Avenue is the most amenity-rich, purpose-built rental building to come alive in Northwest Calgary. Blending well considered design elements, this 288-unit building offers one, two and three bedroom rentals along with two guest suites that can be booked by residents to accommodate visiting family and friends.

Life’s about to get time-rich and wildly convenient.”

Gracorp Developments is a residential developer in Calgary that stands out in the market through unparalleled quality of design and vehement consideration for sustainable city planning. We started working with Gracorp in 2020 to help position their brand during Covid and leased their property to full occupancy within 10 months. 

A website build and significant branding efforts on various mediums and channels contributed to their establishment as one of Calgary’s prolific multi-family home developers.



/ parts of process

Brands are everywhere?

We kicked off the project by brainstorming along with the client. Our challenge was to lease this building to full occupancy during Covid.

Ineractive website

Aria’s website embraces technology to its fullest.  Driving the Aria Lifestyle prospects are able to see real-time unit pricing and availability.  By leveraging 3d floorplan models and virtual stage suite tours we enabled the customer journey to be seamless.  The website also includes the ability to explore the suites using a traditional floorplan layout in order to ensure maximum usability and comfort. 

Finally, an integrated chatbot allows potential residents to book a tour, request to text a leasing associate, have FAQs answered, and more.


Community Driven

Residents want an authentic human connection with both the property and the community they reside in. Our goal is to develop community within your building and its Vendors as we understand the power of emotional connection.  This creates a  tight-knit relationship not only to the place they call home but reduces resident retention by 80%.  Community-building is a long-term process that requires care and consistency. At its core, it is about relationship building, and strong relationships require trust and time to flourish.

We personally invite you to join us at our next community event and feel the connected vibe a driven community enables. 


Experience Marketing

We launched several viral campaigns for the development that enabled us to capture the pure essence of what it means to be a community. When you walk into Aria’s lobby you know instantly this is the place you want to be.

Aria University district provides home rentals to residents of the calgary university district. YOUR KEY TO EXCEPTIONAL Living with modern amenities and a connected community. 

Aria Luxury Apartments in the University District of Calgary combines the finest amenities in Calgary to provide a living experience unlike any other. Nestled in the heart of the Calgary’s University District, Aria is a unique Apartment Complex in its perfect harmony of classic form and modern amenities.

Residents embrace their shared sense of community at Aria. Trading pet stories at the pet play area, motivating your next-door neighbor in the gym, or simply socializing with a glass of wine around the outdoor firepit, our residents are at the center of a thriving atmosphere that welcomes collaboration and inspires creativity.

Aria University district provides home rentals to residents of the Calgary university district. YOUR KEY TO EXCEPTIONAL Living with modern amenities and a connected community.

The goal of this project was to build a safe and modern living space with eco-conscious standards, to ensure responsible use of energy and reduced greenhouse gas emissions.  Aria is assertively modern, confident, and has an upscale presence to the University District area of Calgary.