Home / Case studies / Revitalizing a neighborhood Beverly, Edmonton.

Restoring pride in the Beverly

Ayrshire Group

Brand identity, Signage, Print

Rundle is giving Beverly a facelift. Rundle is a housing project in Beverly,
a development that combines affordability and accessibility. They celebrate the diverse voices of our community all under one roof. From their accessible
apartments to our social and community hub they’re bringing the Beverly
neighborhood into a modern context without neglecting Beverly’s history.

Our challenge was to promote the neighbourhood’s charm. We assisted the development team in developing several creative campaigns that helped their audience reimagine Rundle as a vibrant and diverse neighbourhood— a contemporary hub, rich with history.

/ parts of process

Brands are everywhere?

We kicked off the project by brainstorming along with the client. Our challenge was to promote this development’s neighborhood charm.

Ineractive website

In collaboration with the team at JEMM Properties  and BLWTR, we created a fully realistic storyboard for the Bridge narrative. The new brand story described the connections and stories around Bridgeland community enveloped with  contemporary culture with rich history, in a style as unique as the neighborhood itself.




Design assets were made flexible for an immense spectrum of application— big and small.


We launched several engagement campaigns for individuals to tell their stories, and contribute to the collective meaning behind what it meant to live in Beverly.

Rundle provides home rentals to residents of Beverly within a modern yet vintage context with a proud & comforting voice.

Urban living is coming to Beverly. Rundle at Riverview Crossing is designed for moments to be discovered. The Rundle at Riverview Crossing is located in the heart Beverly. A seamless blend of urban and historic, just steps away from amenities, transit and the stunning Rundle Park.

The Rundle is located in Edmonton’s historic Beverly district, The Rundle is an artful blending of old and new. Step into Edmonton’s history and experience a whole new way of rental living. Inspired by the Beverly neighborhood and the people who live here, we’ve captured all the finest details so you can be uniquely you. Our amenities include, Cutting-edge fitness center, Resident lounge; a spacious courtyard so you can enjoy your community to the fullest.

Rundle provides a home rentals experience to residents of Beverly that empowers them to be proud of being part of the Beverly community.

The goal of this project was to build a safe and modern living space with eco-conscious standards, to ensure responsible use of energy and reduced greenhouse gas emissions.